Published on Demo content

The price of a non-exclusive beat drops again, and the number of times the same beat can be licensed goes up. It is a coherent move: if the track can be sold three hundred times, each copy can cost very little.

The arithmetic works for whoever owns the catalogue. It works a lot less well for whoever sings over it, and the sales page says nothing about that — because it is not a flaw in the product, it is the product. A non-exclusive beat is, literally, a beat other people will also have.

The useful question is not what it costs. It is how many times it has already been sold, and whether you can find that out before buying. On almost no catalogue can you, and it is the one number that changes what the purchase means.

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