LG Swiss Broker

Goal

I designed and built the corporate site of L+G SA, the company where I work as IT manager. The site presents the broker as an independent intermediary between the client and the insurance companies: it tells the history, the team, the way of working and the role of the broker, and leads every page towards two actions, requesting a consultation and requesting a quote. It is the site of a company that lives on trust, and it must first of all explain who it is and how it works.

Audience

Two audiences, and the site separates them from the first screen: private clients, with the covers of everyday life, from household contents to health insurance and pension planning; companies, with liability, staff, vehicle and cyber-risk insurance. Those who already hold a policy find a third door: the claims page, with the procedure to follow and the form to report the damage. Those looking for a nearby agency find the offices across the region.

Design logic

The structure follows the questions of whoever arrives: who we are, why choose us, which services, what to do after a claim, where to find us. The services are a catalogue in two groups, and every entry ends with the same invitation to write. The claims page is designed for a moment of urgency: a few steps in order, the documents to keep at hand, a single point of contact for the whole case. The offices and the contacts close every path with a person to call.