Platinum Club Ambrì Piotta

Goal

The Platinum Club is an independent initiative that brings together people and companies in support of HC Ambrì-Piotta, and the site says so at once: it operates autonomously and is not an official body of the club. The goal is to explain what members experience, from match nights in the lounge to meetings with the team and the management, and to lead to the membership request with a single button. The site has to convince with what it shows, not with what it promises.

Audience

Companies and supporters who want to follow Ambrì closely and back it together with others: those looking for hospitality on match nights, those looking for a network of contacts around the team, those who want visibility for their brand in the lounge. The members section shows the logos of the companies that have already joined, and it is the answer to whoever wonders who is inside before deciding whether to join.

Design logic

A single page, with the sections in sequence: identity, experience, membership, network, contacts. Whoever scrolls follows an account that starts from the club’s identity and ends with an email address; whoever is in a hurry uses the menu, which jumps to the section. The experience is told through photographs of the lounge and the matches; membership is a list of what one receives, followed by the partners’ promotions and the button to become a member.